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Are you looking for ways to increase social media engagement for your business? If so, you’re not alone. A recent study found that 89 percent of businesses use social media to generate leads and traffic, but only 36 percent of businesses feel they are effective at doing so. So what’s the secret to successful social media marketing? In this blog post, Thrive Video Production Services will share some tips that should help you increase engagement and get better results from your efforts. Thanks for reading! Image source: pexels.com 1) Get personal with your videos. People connect with other people, not businesses. When you’re creating videos, make sure they show the faces of your employees and customers. This will help viewers feel a connection to your company and make them more likely to engage with your content. 2) Keep your videos short and sweet. Viewers have short attention spans, so it’s important to keep your videos under two minutes. If you have a lot of information to share, consider breaking it up into a series of shorter videos. 3) Make use of video testimonials. Video testimonials are a great way to build trust and credibility with potential customers. Ask some of your happy customers to record a short video testimonial about their experience working with your company. Then, post the videos on your website and social media channels. How to do video testimonials: -Find some of your happy customers and ask them to record a short video testimonial about their experience working with your company. -Post the videos on your website and social media channels. -Get video testimonial services from the best agencies to be sure you’re getting good quality testimonials. 4) Use calls to action. Make sure your videos have a strong call to action so viewers know what you want them to do next. Whether you’re asking them to visit your website, sign up for your email list, or watch another video, a clear call to action will help increase conversions. 5) Analyze your results. Once you’ve published your videos, take some time to track the results. Check things like views, likes, comments, and shares. This data will give you insights into what’s working and what isn’t so you can adjust your strategy accordingly. 6.) Display Google Reviews The best way to show your potential customers that you’re a reputable business is to display Google reviews on website prominently, as well as your social media channels. When people see that you have positive reviews from other customers, they’ll be more likely to do business with you. Additionally, you can encourage customers to leave reviews by sending them follow-up emails after their purchase or by offering them a discount on their next purchase 7.) Use Relevant Keywords Lastly, if you want your videos to be found by potential customers, you need to use relevant keywords. Do some research to find out what keywords people are using when they’re searching for businesses like yours. Then, include those keywords in the title and description of your videos. Bonus Tip: Use Video Production Services If you want to create high-quality videos that are sure to engage your audience, consider working with a digital marketing company. At Thrive Video Production Services, they specialize in creating cost-effective video content that gets results. To learn more about their services, contact the best video production service today!