Youhavefoundone Uncategorized The Extreme Shortage of Online Education in Professional Spa Management

The Extreme Shortage of Online Education in Professional Spa Management


According to the latest research from the American Society for Training and Development, people learn best when they receive new information in small bites, have enough time to digest it, get plenty of opportunities for practice and have help is available when needed.

Studies show that most people retain information better when it’s presented in relatively brief segments, and that “water-cooler” training–the kind that happens when someone new to a job is taught how to perform a task by an experienced co-worker–is more effective than training provided in formal classroom settings because information presented where it will be used can be practiced immediately, which in turn reinforces the learning curve.

In other words, the most successful training programs are about receiving information, then practicing hands-on performance, preferably with a mentor or coach nearby. Cleveland med spa These conditions can be far more effectively met with online training modules that allow both apprentice and seasoned spa managers the opportunity to refer back to the information they need at the time that they need it.

Unfortunately, good online programs for spa managers and professionals in the spa industry are few and far between. A good online spa education program should prepare students for success in the spa industry. Students who enroll should be able to learn those specific business and management skills needed for successful day-to-day spa operations plus the long-range marketing and management strategies essential to sustain growth and grow profits, retain good employees and develop customer loyalty. A good online program should cover not only spa management, but operations, finance, human resources, marketing, products, and customer service as well.

One very good online program is available through the The Institute of Spa Management, the leaders in online educational opportunities for spa managers, directors, owners and anyone that wants to break into the booming spa industry. Offered entirely via distance education, students study at their own pace from anywhere in the world. They also offer budget friendly payment plans that are unheard of in private education. which offers a Spa and Hospitality Management Certificate Program that covers all of the above. ISM offers full college level programs including Spa Management and Spa Ownership. They also offer individual courses that are applicable for spa professionals and hotels or spas looking for high quality in house training solutions.

Students not pursuing the certificate program are welcome to take as many individual courses as they wish. Here is a lo-down of the programs and courses currently offered:


1. Spa Management: An all-inclusive college level program that covers all aspects of spa management including but not limited to facility management, spa services and pricing management, client services, human resources, retail sales, marketing and promotions, public relations, revenue benchmarking, financial management, front office management and extensive business operations. This program is suitable for anyone wanting to become a spa manager or director; or for those already in a supervisory or management position but would like to solidify their career with cutting edge education in the industry.

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