Article marketing works. There’s no doubt about it. And, to make money online as a freelance writer, it is one of the easiest services to sell to clients. Many freelance writers either overlook this easy way of making money online, or don’t know how to market it effectively.
This article explains why article marketing works, and how to make money online as a freelance writer selling the service to clients.
Make Money Online: Why Article Marketing Works
In order to convince someone to buy something, you have to first convince them that it works. In marketing, this is known as pointing out the benefits to the buyer. In succinct terms, the benefit of article marketing is twofold: (i) it generates long-term traffic; and (ii) it increases on- and off-line sales.
How Article Marketing Works to Generate Long-term Traffic
Article marketing generates long-term traffic because when buyers conduct research online, they’re searching first for information. If they run across an article you wrote for a client site, for example, that answers all of their questions, how likely do you think they’ll be to make a purchase?
If you’re an optimist, you said, “Very likely.” If you’re pessimist, you said, “Not very likely.” For the pessimist, I counter with, what if you found a repository of articles on a site. While one article may not do the trick, 3, 5 or 10 might.
And, this is one benefit freelance writers can point out to potential clients – ie, fill your site with informative content — and clients will be more likely to buy from you.
FYI, information never goes out of style. It is the number one thing consumers search for online. Hence, best essay writing service reddit informative articles on a site – written in the right way (eg, written with search engine optimization (SEO) techniques in mind) – can drive traffic to a site for years.
An article written 1, 3, 5 or 10 years ago can still drive traffic – if it was written with SEO in mind. And, the more traffic a site has, the more sales it makes.
SEO Copywriting: Why Article Writing is the Perfect Job for Freelance Writers
More and more businesses are putting larger parts of their budgets into online advertising. And, article marketing campaigns are a big part of this.
When you lay out to clients how and why they need informative content on their sites – and you show them why you’re the perfect person to provide it, it becomes a no-brainer for them to hire you to write that content.